OUR JOURNEY
RedTape was conceptualized as a Lifestyle brand for the Aspiring and Ambitious Next Generation. A brand synonymous with Unparalleled Comfort, International Style and Exceptional Finesse owing to its Unrelenting Focus on Quality, Craftsmanship and In-Vogue Fashion.
The Brand has established itself as an epitome of Accessible Fashion, pledging to Contemporary Trends and Designs. The Extensive Research and Consistent Product Innovation has reshaped the Industry boundaries and created a competitive advantage for the Brand over other competitors.
To stay abreast with the latest footwear trends and styles, our footwear range is designed indigenously in the design studios of the UK, with manufacturing mapped to globally accepted standards of quality and material.
GENESIS & INITIAL YEARS
The story dates back to 1996, when RedTape became one of the first Indian footwear brands to be available in the leading and discerning global markets of the UK. Since then, RedTape’s footprint has moved onwards and upwards. It has been growing in the Fashion and Lifestyle segment, capturing both offline and online market space.
Journey Continue
Enthused by popularity of the brand, in 2006, we extended our brand to the Men’s Clothing and Accessories category with our product offerings comprising of Casual and Semi-Formal Apparels including Shirts, T-Shirts, Trousers, Denim, Sweaters, Jackets, Ethnic Wear and Accessories such as Belts, Socks, Handkerchiefs and Wallets. Today, the brand also caters to the Fashion-Conscious Women and Kids with a wide array of products.
Internationally, we sell in the markets of US, UK, UAE, Australia, Turkiye, France, Germany, West Asia and South Africa through our Extensive Global Distribution Channel.
ROAD AHEAD
RedTape has been a promising brand in all of the terms. The high perceived value of the Brand among consumers is the result of the continuum one may see in the quality of the product, which has remained premium over the years. In, the coming years, RedTape is well prepared to hit the hearts
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